Digital Marketing (EDWOSB)
Key Dates
Due Date
-
Posted Date
-
Agency & Value
Agency
W7MX USPFO ACTIVITY CA ARNG
Contract Value
Not provided
Codes & Classification
Solicitation Number
W912LA26QA010
NAICS
541810 - Advertising Agencies
Classification Code
R701
Additional Details
Documents4
The California Army National Guard (CAARNG), through the United States Property and Fiscal Office (USPFO) Activity CA ARNG, is seeking qualified contractors to deliver a comprehensive digital marketing package in support of its recruitment and retention objectives. This procurement, identified by W912LA26QA010, is issued as a Combined Synopsis/Solicitation and is specifically set aside for Economically Disadvantaged Women-Owned Small Businesses (EDWOSB), as documented on the SF 1449. The solicitation is classified under NAICS code 541810 (Advertising Agencies), with the place of performance located in Roseville, California.
The primary purpose of this requirement is to enhance the CAARNG Recruiting and Retention Battalion’s (RRB) marketing mission, which aims to generate interest and awareness among prospective recruits, particularly non-prior service individuals aged 17-34. The CAARNG faces unique challenges in distinguishing its dual mission from Active Duty components, and seeks a contractor with proven experience in Army National Guard marketing to address these challenges through targeted branding, engagement strategies, lead generation, and recruiter support.
Key objectives include:
- Generating qualified recruitment leads through digital marketing initiatives.
- Providing a customized lead capture and nurturing solution tailored to CAARNG’s needs.
- Supporting RRB leadership, recruiters, and marketing staff with strategic guidance and operational assistance.
- Developing and executing a comprehensive marketing program that encompasses branding, public engagement, and ongoing recruiter support.
The expected deliverables are a fully integrated marketing package that supports CAARNG’s recruitment and retention goals, with measurable outcomes in lead generation and public engagement. Contractors must demonstrate expertise in advertising agency services, particularly within the context of military recruitment, and be capable of delivering solutions that address the CAARNG’s specific challenges.
The procurement is set aside for EDWOSB, ensuring that only eligible women-owned small businesses may compete. The contracting entity is a federal office under the Department of Defense, specifically the Department of the Army. Interested parties should note the active status of the notice and adhere to the response deadline of May 20, 2026.
For further information, contractors may contact the primary point of contact, Kaipo Kim, at [email protected] or 808-861-9563. Additional details, including attachments, are available via the official SAM.gov opportunity listing at https://sam.gov/opp/154866f37bf44f3d85549bdaec41ac44/view.
This opportunity represents a significant engagement for EDWOSB firms specializing in digital marketing and advertising services, offering the chance to support the CAARNG’s mission-critical recruitment and retention efforts in Roseville, California.