Tourism Advertising and Marketing Services
Key Dates
Due Date
-
Posted Date
-
Agency & Value
Agency
301
Contract Value
Not provided
Codes & Classification
Solicitation Number
RFP-301-26-07016
NAICS
—
Classification Code
—
Additional Details
The State of Texas, through contracting entity 301, has issued a Request for Proposal (RFP-301-26-07016) seeking an established full-service advertising agency to deliver comprehensive tourism advertising and marketing services. The primary objective of this procurement is to implement a strategic, results-driven campaign that effectively positions Texas as a premier travel destination. The selected agency will be responsible for developing and executing a cohesive marketing strategy that leverages approved branding elements—including slogans and logos—to distinguish Texas from competing travel destinations and drive increased visitation to the state.
The scope of work encompasses the creation and management of advertising and marketing initiatives that utilize a strong strategic position and compelling branding. The agency must demonstrate the capability to deliver integrated campaigns that resonate with target audiences, enhance the visibility of Texas tourism, and support the state’s broader economic development goals. All branding elements, such as slogans and logos, must be approved by the Office of the Governor (OOG), ensuring alignment with the state’s vision and standards.
The place of performance for this contract is within Texas (TX), and the opportunity is open to agencies with proven experience in full-service advertising and marketing for large-scale, destination-focused campaigns. The procurement is managed by the state contracting entity 301, and interested parties should refer to the official notice and documentation available on the Texas SmartBuy portal (https://www.txsmartbuy.gov/esbd/RFP-301-26-07016) for full details and submission requirements.
The RFP was posted on April 29, 2026, with responses due by June 5, 2026. Contractors evaluating this opportunity should note that the procurement seeks a partner capable of delivering measurable results through strategic positioning, creative branding, and effective campaign execution. While specific set-aside requirements and special considerations are not detailed in the notice, agencies should ensure their proposals address the core objectives and demonstrate relevant expertise.
For further information, including access to supporting documents and instructions for proposal submission, contractors are encouraged to visit the Texas SmartBuy portal using the provided notice URL. This opportunity represents a significant engagement for agencies specializing in tourism marketing and advertising, with the potential to contribute to the ongoing growth and recognition of Texas as a leading travel destination.
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