U.S. Navy's Marketing and Advertising Program in support of the Commander, Navy Recruiting Command (CNRC).
Key Dates
Due Date
-
Posted Date
-
Agency & Value
Agency
NAVSUP FLT LOG CTR NORFOLK
Contract Value
Not provided
Codes & Classification
Solicitation Number
N0018926RD008
NAICS
541810 - Advertising Agencies
Classification Code
R701
Additional Details
Documents4
The Department of the Navy, through the Naval Supply Systems Command Fleet Logistics Center Norfolk (NAVSUP FLC Norfolk), is soliciting proposals for comprehensive advertising and marketing services in support of the U.S. Navy’s Marketing and Advertising Program, specifically to assist the Commander, Navy Recruiting Command (CNRC) in Millington, Tennessee. This procurement is intended to secure a full-service agency capable of delivering strategic marketing and advertising solutions that will directly support the Navy’s critical manpower objectives—namely, filling vacancies across both enlisted and officer programs for active and reserve components.
The scope of this requirement encompasses the development and execution of advertising and marketing campaigns designed to attract qualified candidates to Navy service. The selected contractor will be expected to provide a broad range of services typical of a full-service advertising agency, including but not limited to campaign strategy, creative development, media planning and placement, digital and traditional advertising, and performance analytics. The ultimate goal is to enhance the Navy’s visibility and appeal among target demographics, thereby supporting the CNRC’s mission to meet recruitment goals.
This opportunity is being solicited as a combined synopsis/solicitation under FAR Part 12 (Acquisition of Commercial Products and Commercial Services) in conjunction with FAR Part 15 (Contracting by Negotiation), and is issued as Request for Proposal (RFP) number N0018926RD008. The procurement will result in the award of a single Firm-Fixed-Price (FFP), Indefinite Delivery Indefinite Quantity (IDIQ) contract. The base ordering period is anticipated to commence on or around January 20, 2027, and continue through January 19, 2028, with four additional 12-month option periods and one optional 6-month extension, potentially extending the contract through July 19, 2032, if all options are exercised.
The solicitation is not set aside for small business concerns; all responsible sources are invited to submit proposals. The applicable North American Industry Classification System (NAICS) code is 541810 (Advertising Agencies), with a small business size standard of $22.5 million. The Product Service Code (PSC) is R701, indicating support in advertising services. The place of performance is Millington, Tennessee.
Proposals will be evaluated on a best value, trade-off basis, with non-price factors being significantly more important than price. Offerors will be required to submit both technical (non-price) and price proposals. The solicitation and any subsequent amendments will be available electronically via the NECO website (neco.navy.mil) and sam.gov, with the anticipated release date on or about April 30, 2026. The deadline for proposal submission is June 5, 2026.
Interested contractors are responsible for monitoring the designated websites for the release of the RFP and any amendments. All offerors must be registered in the System for Award Management (SAM) prior to award; failure to register will render a contractor ineligible. By submitting a proposal, offerors self-certify that neither they nor their principal officials are suspended, debarred, or otherwise ineligible to receive federal contracts.
For further information or questions regarding this solicitation, interested parties should contact Ellen Wright at [email protected].
This procurement represents a significant opportunity for experienced advertising agencies with the capacity to deliver large-scale, integrated marketing solutions in support of national defense recruitment objectives. The contract structure, evaluation criteria, and performance expectations are designed to ensure the Navy receives the highest quality support in achieving its recruitment mission over the contract’s lifecycle.