Cannabis Appellations Program (Cap) Education and Outreach, Rfp 26-0007
Key Dates
Due Date
-
Posted Date
-
Agency & Value
Agency
Dept of Food & Agriculture
Contract Value
Not provided
Codes & Classification
Solicitation Number
0000038977
NAICS
—
Classification Code
—
Additional Details
Documents2
The California Department of Food & Agriculture (CDFA) has issued a Request for Proposals (RFP 26-0007) seeking qualified vendors to support the Cannabis Appellations Program (CAP) through a comprehensive education and outreach campaign. This initiative is designed to advance the CAP’s core objectives by increasing awareness, fostering stakeholder engagement, and promoting the value of appellations of origin within the state’s cannabis industry.
The primary purpose of this procurement is to develop and implement a strategic outreach and education campaign targeting a diverse audience, including cannabis cultivators, consumers, local officials, and industry members. The campaign aims to achieve several key outcomes:
1) Raise awareness of the CAP and its significance among stakeholders;
2) Educate cultivators and other interested parties on the process for petitioning for an appellation of origin;
3) Inform consumers about the unique benefits and quality assurances associated with products designated under an appellation of origin; and
4) Strengthen collaborative relationships between the CDFA and local jurisdictions to facilitate the program’s expansion and long-term success.
Vendors responding to this RFP should be prepared to deliver a suite of outreach and educational services tailored to the needs of the cannabis sector and its regulatory environment. Expected deliverables may include, but are not limited to, the development of educational materials, organization of informational events or workshops, targeted communications to key stakeholder groups, and the creation of resources that clearly articulate the petition process and consumer benefits. The successful contractor will be expected to demonstrate expertise in public outreach, stakeholder engagement, and communications within regulated industries, preferably with experience in agricultural or cannabis-related programs.
This opportunity is issued by the California Department of Food & Agriculture, a state-level agency, with the place of performance specified as California (State Code: CA). The procurement is classified under the state’s procurement system, and all relevant documentation and submission instructions are available through the Cal eProcure portal at https://caleprocure.ca.gov/event/8570/0000038977. Interested parties should note the response deadline of May 11, 2026.
No specific set-aside requirements or special considerations are indicated in the notice. Contractors are encouraged to review the two available documents on the Cal eProcure site for detailed requirements and submission guidelines. For further information or clarifications, potential bidders should refer to the contact details and resources provided on the official notice page.
This procurement represents a significant opportunity for firms with demonstrated capabilities in public education, outreach, and stakeholder engagement—particularly those with experience in the cannabis sector or agricultural appellations programs—to contribute to the growth and integrity of California’s regulated cannabis market.