Aa25003 Csuf College of Business and Economics (Cbe) Paid Digital Marketing and Advertising Services

Key Dates

Due Date

Posted Date

Agency & Value

Agency

Csu, Fullerton

Contract Value

Not provided

Codes & Classification

Solicitation Number

0000037794

NAICS

—

Classification Code

—

Additional Details

Set Aside

None

Place of Performance

—

SourceSLED

Documents5

California State University, Fullerton (CSUF) is seeking proposals from qualified digital marketing agencies to provide comprehensive paid digital marketing and advertising services for its College of Business and Economics (CBE). This procurement aims to establish a master agreement with an agency that possesses a deep understanding of the higher education landscape on a national scale and can effectively support the college’s enrollment and program awareness objectives. The primary scope of work centers on the strategic planning, execution, and ongoing optimization of paid digital marketing campaigns for several key academic offerings. These include the Fully Employed MBA (FEMBA), the Flexible MBA (FLEX), the Master of Science in Accountancy, the Master of Science in Taxation, and the online Bachelor of Arts in Business Administration with a Professional Business Concentration. The agreement may be expanded to include additional programs as needed throughout the contract term. The selected agency will be responsible for recommending and implementing targeted online marketing strategies, managing ad placements, conducting A/B testing, and continuously optimizing campaigns to maximize return on investment. A critical component of the engagement is the provision of advanced, customized reporting dashboards that enable transparent performance tracking and data-driven decision-making. The agency must also demonstrate exceptional customer service and a proven track record of delivering successful campaigns that drive enrollment among diverse prospective student populations. Deliverables will include the production of display advertisements in alignment with CBE’s established brand guidelines, utilizing approved taglines, imagery, and logos. The agency will be expected to actively monitor and refine campaign placements, adjusting tactics in real time to respond to performance data and shifting objectives. Budgets for digital placements will be determined in collaboration with CBE and may vary based on specific goals, available resources, and internal funding sources. This opportunity is issued by CSU Fullerton, a state entity located in California. Interested contractors should refer to the official RFP package for the detailed schedule of events and submission requirements, as the end date listed is not the proposal due date. All procurement documentation and updates are available through the California eProcure portal at https://caleprocure.ca.gov/event/6710/0000037794. This solicitation represents a significant opportunity for agencies with demonstrated expertise in higher education marketing, advanced analytics, and campaign management to partner with a leading public university in achieving its strategic enrollment and program growth objectives.